We are well into the new year. Is your marketing plan on target? Or, like the rest of your New Year's resolutions has it too lost its momentum? Would you like to get back on track? In this article, I will offer you a couple of ideas on how to do so.
First, change your mindset. Most likely, your marketing is boring and just plain work. Truth be told, marketing is FUN! When you consider ways to market your business, why not incorporate some frivolity? Two things happen when you break out of the norm. First, you will actually enjoy putting your marketing in action and second your customers will take notice. Boring marketing materials are destined for the round file. Is that really where you want yours to end up? If you are at a loss for fun and unique ways to market your business I suggest you look first at the annual Weird and Wacky Holiday Marketing Guide. It is updated with new ideas and the tools to implement them every year. This is a marketing resource you'll find yourself turning to often. (See the link in resource section below.)
Now that your marketing is no longer following the path of the normal and boring let's turn our gaze to your actual marketing plan. You did write one down, right? Well, if not there is no better time than now to do so. Before your heart rate elevates to an out-of-control level, and you throw up your hands let's take a quick look at just how easy it is to write a marketing plan.
Wikipedia defines a marketing plan thus, "A marketing plan is a written document that details the necessary actions to achieve one or more marketing objectives." So, a marketing plan is merely a list of ideas and when and how you plan to use them. Dare I say, not the scary monster you imagined.
Once your plan is written down to stay on track you can use what's known as a tickler file or just click here to download my free two-page Weekly Activity List sheets. Print them out and use them daily to help you stay focused and on track.
Remember to keep your business growing a good marketing plan is needed. However, unless you implement, at the least you'll stagnate. Action is needed to succeed.
© Copyright 2012 Ginger Marks
Ginger Marks is the founder of the DocUmeant Family of Companies, We Make YOU Look GOOD! For more information, visit http://www.documeantdesigns.com/. Her 2011 annual edition of Holiday Marketing Guide, Your business-marketing calendar of ideas is now available at http://www.HolidayMarketingGuide.com.
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